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  1. IA Advantage Blog
  2.  » Peak Insurance Activity Trends for January

Peak Insurance Activity Trends for January

January is the month for setting goals and getting finances in order, and that is reflected in our insurance shopper data on Find out what types of insurance and which industries are most active this time of year in this latest trend report.
Published: December 13, 2022
January Trends

With the holidays in the rear view and new year goals ahead, insurance becomes a focal point for many in January. In fact, it is in January where some products and industries are at their absolute peak, according to our insurance buyer data on [1].

Personal Care Industry

Barbers, nail salons and beauty shops get serious about their business insurance in January. We’ve seen average increases around 370% from December to January throughout this NAICS category.

Top Insurance Products Requested by Personal Care Businesses in January

Insurance Trend Data for Personal Care Industry

We have many fine insurance company partners who love serving the Personal Care Industry, including:

Residential Remodelers

We see a lot of remodeling professionals on in general. In January, however, we see about 120% more than in December. In fact, January is the top month for residential remodelers to shop for insurance. What are they searching for the most?

Top Insurance Products Requested by Residential Remodelers in January

Insurance Trend Data for Residential Remodelers

When it comes to residential remodeling products, these insurance company partners have you covered:

Life & Annuities

While it doesn’t appear that life insurance has a “season”, we do see the biggest jump in requests happen between December and January as a whole. Requests for life, annuities, disability income and long term care combined went up an average of 65% in January.

Top Life Insurance Products Requested in January

Insurance Trend Data for Life Insurance

When those requests for life insurance policies come in, be sure to contact one of these partner companies:

Line of Business That Peak in January

In general, requests for commercial lines products tend to have their highest months in January through March.  There are a handful that have the highest number of requests in January.

Insurance Trend Data for Commercial Lines

Personal lines, on the other hand, tend to have higher demand in the spring and summer. However, there are two personal lines products that see peak demand in January.

Insurance Trend Data for Personal Lines

Additional Resources

Want to get recommended to the high-intent insurance prospects who are visiting Become an Advantage agent! And be sure to use our market finder app to search our list of trusted insurers by appetite.

[1] data aggregated from the last 34 months of funnel completions

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