The Top 8 Best Car Buying Military Discounts of 2025

There is no shortage of ways U.S. military members, veterans, and their families can save on the purchase of cars. Whether you're fresh off your last deployment and need a new set of wheels or just finished basic training and want a new ride, you can likely find savings when buying a new vehicle. Most major car brands offer car buying military discounts, but eligibility differs among them. 

And, of course, no new car purchase is complete without buying or updating your car insurance. Before you drive off the lot, be sure to talk with an independent insurance agent in your area who can help you get the coverage you need. But first, here's a guide to this year's best car buying military discounts.

Who's Eligible for Car Buying Military Discounts? 

Some car buying military deals are for different branches of service or types of service members. Most, however, are available for active members, veterans, retirees, and even spouses. Typically, you'll need to be affiliated with one of the following branches to be eligible for a military car discount: 

An affiliation with any of these military branches could score you major savings on the purchase of a new vehicle if you know where to shop.

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The 8 Best Military Car Discounts of 2025

We've searched for the best car buying military discounts from many different well-known major vehicle manufacturers. Here are the top eight choices for the best savings available this year.

1. Audi

Audi earns the top spot on our list thanks to its generous offer of $1,000 savings when military members lease or finance a 2023-2025 vehicle. Most models, including e-trons, are eligible for this deal. This car buying military discount is available to active duty members, retirees, veterans, and military family members.

2. Lexus

Lexus is another brand offering a $1,000 rebate on any new Lexus vehicles purchased or leased through the dealership and Lexus Financial Services. This discount is available to active-duty and inactive reserve members, household members of military personnel (including Gold Star families), retirees, and veterans within two years of discharge.

3. Cadillac

Cadillac also offers a $1,000 discount on most 2023-2025 models for military members. However, the Lyriq EV model offers $500 in cash savings. Cadillac's savings are available for active military, reservists, veterans, retirees, and their spouses.

4. Toyota

Toyota offers all active duty military personnel a $500 rebate toward any new Toyota vehicle when financing is through a Toyota dealer and Toyota Financial Services. The discount is also available for reservists, retirees, veterans within two years of discharge, spouses, and household members. 

5. Ford 

Ford has a Military Appreciation Bonus Program that offers a $500 bonus toward a purchase or a lease for 2023-2025 models, with a couple of exclusions, such as special edition Mustangs and Raptor models. This car buying military discount is available to active military, reservists, retirees, and veterans within two years of separation. Spouses, surviving spouses, and other household members are also eligible.

6. BMW

BMW offers a $500 discount on the lease or purchase of a new 2024 or 2025 model through BMW Financial Services, with additional incentives if you purchase with cash or a third-party lender. There are a few models excluded from the deal. BMW's offer extends to active-duty military members, veterans, retirees, reservists, and their family members.

7. Volvo

Volvo offers a car buying military discount of $500 when you purchase or lease a new Volvo. This discount is available for active-duty members, reservists, National Guard members, and veterans.

8. Jeep

Jeep offers a $500 discount as Military Bonus Cash on select 2024 and 2025 Jeep models under its Military Incentive Program. This car buying military discount is available to active-duty members, retired military, retired military reserve, 100% disabled veterans, and honorably discharged veterans within 12 months of their discharge date.

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Here's How an Independent Insurance Agent Can Help

Military members need a trusted, knowledgeable insurance expert in their corner. If you're looking for a new car, don't forget to buy car insurance or update your existing auto policy. If you're a current or former military member, chances are you'll be eligible for a discount on your car insurance, too. 

A local independent insurance agent can help active duty military members, veterans, retirees, and their families obtain and review car insurance quotes from multiple car insurance companies. With the help of an agent in your area, you'll be sure to find the coverage that best fits your needs and budget. And down the road, your agent can help you file car insurance claims and update your policy when necessary.